Women empowerment in rural Costa Rica

How a social superfood start-up promotes and supports women in rural areas in Costa Rica.

The speakers present their social start-up project. Together with an agricultural cooperative founded by women for women in Costa Rica, an instant beverage powder for golden milk/turmeric latte was developed for sale in Germany. By integrating women into the entire value chain, the project not only contributes to financial stability and independence, but also to emancipation, the breaking down of traditional patriarchal thought patterns, increased self-esteem and the personal and professional development of women in the region.

The talk lasts between 10-20 minutes, depending on your wishes, and questions and feedback are very welcome.

Bilder: Tom Stadelmann, Asociación de Mujeres Rurales de Orotina

Jenni Rall was in Mexico in 2010/2011 as part of the RYEP through the Rotary Club Günzburg. After completing her degree in psychology, she is currently finishing her Master’s in International Cultural and Business Studies in Passau. Together with two fellow students, she wants to campaign for more women empowerment in Central America with the “KurkuMama” project.

Contact:
To book a presentation, please email jenni.rall@web.de.

After completing her degree in International Cultural and Business Studies, Nelly Rahimy now works at the Institute for Applied Ethics in Business, Education and Training at the University of Passau. As an expert in PR and marketing, she is particularly responsible for marketing “KurkuMama”.

Tom Stadelmann is the Costa Rica expert in the ”KurkuMama” team. He has lived and worked in Costa Rica for a total of three years and is therefore very familiar with the culture and networked with representatives of important agricultural organizations. He is also currently studying for a Master’s degree in International Cultural and Business Studies.