Success with Asia’s innovators.

In a world characterized by rapid technological developments and economic upheaval, strategic partnerships between German companies and Asian innovators are no longer just an option – they are a necessity. My presentation will show how German-Asian cooperation can lead to innovation, growth and success. Using specific case studies, particularly from the automotive industry and the area of high-quality premium products, both successful and failed partnerships will be analyzed. What makes a cooperation a game changer? Which criteria lead to success and which lead to failure? And above all: What can we learn from this?