… and become a customer magnet

Do you have a skeleton in your closet or a kink in your biography? How do you deal with it? Do you talk about it or do you wrap yourself in a cloak of silence? In this presentation, Anja Kuhn would like to encourage you to get your skeleton out of the closet or show the kink in your biography and talk about it. Why? Because the skeletons in our closets or the kinks in our biographies belong to us and to our personal history, to our personal brand story. When we talk about it, we show that we are approachable and at the same time build a solid foundation for a trusting collaboration with our customers. The stories we tell about ourselves become anchored in the memory of our listeners and attract our customers like a magnet.