Leadership requires the courage to be visible.

In her presentation, Marina shows why CEOs in particular need to be visible today: as the face of the company, as a role model, and as a communicator. In an age where trust is becoming the key currency, personal appearance determines impact – both internally and externally. Platforms such as LinkedIn offer the opportunity to make leadership tangible, to show attitude, and to communicate directly with relevant target groups – without detours, without PR filters. With experience from advising over 300 board members – from medium-sized companies to DAX-listed corporations – Marina shows how leaders sharpen their brand, take a targeted stance, and build trust. After all, those at the top cannot remain invisible. CEO branding is not an image project – it is leadership with impact.