Hidden Champions: Market leader in the niche | PLZ54
Hidden champions: Unknown market leaders in niche markets – secrets of success and future prospects
Hidden champions are the hallmark of German SMEs abroad. They operate in niche markets and are largely unknown to the general public. However, they are market leaders in their respective niches and have high export quotas. How did hidden champions come about? What is their significance for the economy and for the regions in which they are based? What are the secrets of their success in terms of strategy, innovation and internationalization? How are they equipped for the future? These and other questions will be considered in the lecture.
Bild: Mittelstandstag Rheinland-Pfalz
Professor Dr. Joern Block (Rotary Club Mittelmosel-Wittlich) holds the Chair of Corporate Management at the University of Trier and heads the Steinbeis Transfer Center for Technology and IP Management. His focus in teaching, research and transfer is on the success factors of industrial SMEs in Germany. He is also a member of the Rotary Club Mittelmosel-Wittlich.
Contact:
To book a presentation, please email block@uni-trier.de.