From the initial idea to a sustainable start-up | PLZ97
Field report on a fair and sustainable business idea and its consistent implementation.
Shocked by a lack of transparency and fraud in the olive oil market and by desperate small Italian farmers, three young founders quickly set up “Just Olives”. A brand for premium olive oil from Tuscany. With a lot of manual work and maximum ambition, they now want to make the olive oil market more sustainable, quality-conscious and transparent step by step in line with their core values. At the same time, they are not neglecting the Italian way of life. They impart a great deal of knowledge about olive oil, cultivation, quality characteristics and the development of a start-up.
Bild: Bernd Meidel
We are the founders of Just Olives – a social initiative to support small Tuscan farmers in the distribution of their top-quality olive oils. At Just Olives, we believe in a sustainable world where olive oil production and consumption are in harmony. A transparent world in which “extra virgin” is a reliable and special quality feature of olive oil. An enjoyable world in which every consumer appreciates the value of high-quality, healthy olive oil. That’s why we set out in 2019 to gradually make the olive oil market more sustainable, quality-conscious and transparent in line with our core values – without neglecting the Italian way of life. Would you like to find out more about premium olive oil and our sustainable start-up? Then we would be delighted to come to your Rotary club for a virtual presentation.
Contact:
To book a presentation, please email carmen@just-olives.de or call +49-171-8350402.